A restaurant in Zhengzhou (Henan province) in China is riling up the public and creating quite a bit of scandal for itself with its “Pay by Face” controversial promotion: if you are beautiful, you eat free; if you are ugly, you pay. It’s got both men and women riled up, but Jeju Island Restaurant won’t be removing this promotion anytime soon. It’s not the waiters or the owner deciding one’s level of beauty either. It appears that those who rate our looks when we walk through that door are actually specialists in creating beauty. The visitor’s face is scanned by a machine who then transmits the image to a panel of plastic surgeons who may or may not be hunting their latest patrons.
Perhaps we can call them victims as well. They decide whether your looks make you worthy of a free meal. If you receive the bill, know that you are definitely not up to par with your looks. In this culinary game show without an audience, few will pass the test but all those who do not will begin thinking about plastic surgery, even if not entirely contemplating going through with the procedure. The restaurant, though, will have done its part in garnering potential new patients for the panel of jurors, while also helping spread the word about their restaurant. Mouth-to-mouth advertising is certainly one of the most effective and the place is sure to lure many a curious tourist who will want to figure out if their beauty standards match that of the restaurant’s beauty recognition team.