How many times have you lost that digital hotel key and required another one from the front desk, or if you’re heading into certain parts of the world where they have not switched to digital technology, found yourself trying key after key that you’ve thrown into that large bag of yours until you find the one with the right cut for the door looming before you. It’s a hassle all right and one that could definitely do with an upgrade into something that won’t be so easily lost. Starwood Hotels has come up with the perfect solution: mobile keyless room entry options!
Starwood Hotels and Resorts Worldwide, Inc. is an American hotel and leisure company that has its headquarters situated in Stamford, Connecticut. As one of the world’s largest hotel companies, it owns, operates, franchises and manages hotels, resorts, spas, residences, and vacation ownership properties under its nine owned brands. These brands include well-known hotel chains such as Westin and Sheraton. To date, Starwood Hotels and Resorts Worldwide, Inc. owns, manages, or franchises over 1200 properties. It is huge but it’s name does not seem to ring a bell for most of the population worldwide. Fortunately, the company is very forward-thinking and its latest innovation is sure to become an overnight sensation. After all, using your mobile phone as a hotel keypass is rather ingenious!
It’s been announced that the mobile keyless technology known as SPG Keyless will be rolling out to Aloft, Element and W Hotels belonging to the company around the globe, debuting in 10 hotels in cities such as Beijing, Hong Kong, New York, Los Angeles and Doha. This new-age addition to traditional hotel lodgings will allow a guest to fully bypass the front desk reception and find his or her way to the hotel room booked, as well as get in with only a tap of a button. It’s amazing how far technology has advanced and really has one wondering what the next step up the digital road will be. The concept Starwood is using builds on the mobile check-ins Marriott has had available since last year, while many top hotel chains are following the same path. According to ABC News, the digital keyless hotel age is upon us.
“Not only does SPG Keyless alleviate a perennial pain point for travelers, but it also transforms the first interaction with our guests from one that is transactional to something more personal,” said Frits van Paasschen, Starwood’s President & Chief Executive Officer. “This is just the beginning, because through mobile we have the opportunity to marry high tech and high touch to transform the hotel experience in many exciting ways.”
For those wondering, SPG Keyless will be live come November 5 and will be an attraction in and of itself within Aloft Beijing, Aloft Cancun, Aloft Cupertino, Aloft Harlem, W Doha, W Hollywood, W Hong Kong, W New York-Downtown, W Singapore and Element Times Square. By early 2015, 150 hotels across the Aloft, Element and W hotel chains will have this option available for Starwood Preferred Guest members (a frequent traveller program) who book a hotel room through one of Starwood’s channels (hotel websites, SPG.com, the SPG app or customer contact centers). Once you book, you can opt in for SPG Keyless wherein Bluetooth is used to activate the sensor to open the hotel room door.
Watch this video to see how you can use your smartphone as a hotel room key using SPG Keyless:
Truly, it’s such an interesting concept, it captivates the individual to try it out. From the looks of it, when guests are faced with a decision on where to lodge for the night, this new feature will be a major selling point in pulling new clients to the hotel chain. After all, Starwood has officially beaten Hilton to the task, though the latter has plans to introduce a similar system by the end of the year.